SME seminar – “From innovation to market impact: digital tools and creative solutions”

SME seminar – “From innovation to market impact: digital tools and creative solutions”

This business meet up between Swedish and Brazilian companies is a learning experience with some of the most innovative and expanding companies of the next generation of entrepreneurs. Learn how different companies use creativity, market analysis and digital tools in the process of impacting the market. This seminar also addresses how business relationships develop between the countries in this context.

The program features influential Swedish and Brazilian companies in the digital and creative sector and is arranged by the Swedish Embassy, SWEDCHAM and The Swedish Agency for Economic and Regional Growth.


Thursday, November 14th, 2014


Rua Oscar Freire, 379 - 12º andar - cj. 121
CEP: 01426-001 - São Paulo


  • 8:30 - 9:00: Registration
  • 9:00: Welcome. Introductory remarks by Swedish Ambassador Per‐Arne Hjelmborn
  • 9:10: “Education and Entrepreneurship”
    Nathalie Trutman, Director of Hyper Island Latin America
  • 9:40: “Unclassed Consumption: a new Brazil emerges”Andre Oliviera, Trends director at Box1824, São Paulo
  • 10:10: ”Creativity in communications”
    David Roos, Berghs School of Communication, Stockholm
  • 10:40 – 10:50: Mingle break
  • 10:50: “Using big data in strategic marketing”
    Laura Kroeff, W3haus, São Paulo
  • 11:20: “Digital business models”
    Anders Norlinder, CEO iZettle Brazil
  • 11:40: “A world connected”
    Concluding session with Jesper Rhode, Ericsson, São Paulo
  • 12:00: Closing Q & A: The Swedish/Brazilian partnership – opportunities for enhanced future collaboration
  • 12:15 – 13:00: Time to connect

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