Young Professionals Workshop with Hyper Island

Workshop with Hyper Island – Jobs to be Done

It is with great pleasure that Swedcham Young Professionals invites you to empower your understanding of customer needs in a workshop with Hyper Island.

Jobs to be done is a tool used to help identify business opportunities for innovation, by understanding that customers hire products, services, software, and ideas to get jobs done.

By mapping out the functional, social and emotional needs that a product or service is hired for, participants refine and empower their understanding of customer centricity and identify new areas for improvement and growth.


Renata Minicucci, Market Development Manager at Hyper Island, will explain the JTBD theory, develop by Clayton Christensen, professor at Harvard Business School and then run a hands on workshop to learn how to apply it.

Change your tomorrow!

Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world. Its range of immersive programs and courses seeks to equip you with the necessary knowledge and skills to lead the change and begin a journey of lifelong learning.



Tuesday, November 07.


  • 07:00 pm – 07:30 pm – Welcome Coffee
  • 07:30 pm – 09:00 pm – Workshop
  • 09:00 pm – 10:00 pm – Networking & Happy Hour


Swedcham – Rua Oscar Freire, 379
12º andar, Cj 121, Cerqueira Cesar
São Paulo-SP – CEP: 01426-001

Parking: We recommend Hotel Regent Park at Rua Oscar Freire, 533.



Members: R$ 00,00
Non members: R$ 60,00

Workshop and Happy Hour included.


RSVP by November 06 – Limited space!


Phone: +55 (11) 3066-2572