{"id":26391,"date":"2023-04-20T14:19:15","date_gmt":"2023-04-20T17:19:15","guid":{"rendered":"https:\/\/www.swedcham.com.br\/?post_type=product&#038;p=26391"},"modified":"2023-05-26T16:16:30","modified_gmt":"2023-05-26T19:16:30","slug":"ia-no-marketing-desafios-aplicacoes-e-futuro","status":"publish","type":"product","link":"https:\/\/www.swedcham.com.br\/en\/product\/our-events\/ia-no-marketing-desafios-aplicacoes-e-futuro\/","title":{"rendered":"<strong>\u00a0IA no Marketing: Desafios, Aplica\u00e7\u00f5es e Futuro<\/strong>"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p>O Comit\u00ea de Comunica\u00e7\u00e3o e Marketing&nbsp;convida para a apresenta\u00e7\u00e3o:<\/p>\n\n\n\n<p><strong>\u00a0IA no Marketing: Desafios, Aplica\u00e7\u00f5es e Futuro<\/strong><br><br>Com o r\u00e1pido avan\u00e7o da intelig\u00eancia artificial, a comunica\u00e7\u00e3o e a publicidade das empresas podem ser transformadas. O chat GPT da OpenAI \u00e9 um exemplo claro desta tend\u00eancia.<br>Na palestra vamos abordar conceitos b\u00e1sicos de IA, suas aplica\u00e7\u00f5es pr\u00e1ticas (com casos de uso) e desafios de implementa\u00e7\u00e3o.<br>A IA \u00e9 uma tecnologia poderosa e cada vez mais presente no campo do marketing e comunica\u00e7\u00e3o. Com a compreens\u00e3o dos seus desafios e potencialidades, as empresas podem implementar a IA gerando valor para seus clientes<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IA no Marketing: Desafios, Aplica\u00e7\u00f5es e Futuro\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ebSBCB1cghA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Convidados:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.swedcham.com.br\/wp-content\/uploads\/2023\/04\/felipe-bogea-nova.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"800\" src=\"https:\/\/www.swedcham.com.br\/wp-content\/uploads\/2023\/04\/felipe-bogea-nova.jpg\" alt=\"\" class=\"wp-image-26392\" srcset=\"https:\/\/www.swedcham.com.br\/wp-content\/uploads\/2023\/04\/felipe-bogea-nova.jpg 745w, https:\/\/www.swedcham.com.br\/wp-content\/uploads\/2023\/04\/felipe-bogea-nova-279x300.jpg 279w, https:\/\/www.swedcham.com.br\/wp-content\/uploads\/2023\/04\/felipe-bogea-nova-600x644.jpg 600w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p><strong>Felipe Bog\u00e9a <\/strong>&#8211; Ag\u00eancia f2f &#8211;&nbsp;empreendedor e professor, especialista em comunica\u00e7\u00e3o empresarial, marketing digital e Intelig\u00eancia artificial.&nbsp;Come\u00e7ou sua carreira nas consultorias Deloitte e McKinsey. Depois teve passagem pela ind\u00fastria na Vale e fundou uma startup de tecnologia. Em 2013, fundou a ag\u00eancia F2F (atualmente uma das maiores ag\u00eancias independentes do Brasil). A ag\u00eancia conta com mais de 150 profissionais e atende clientes como General Electric, Harley-Davidson, Lopes e TCL.<br>Perfil do LinkedIn &#8211;&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/felipe-bog%C3%A9a\/\" target=\"_blank\">https:\/\/www.linkedin.com\/in\/felipe-bog%C3%A9a\/<\/a>&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Quando:&nbsp;<\/strong><br>Quinta- feira -18 de maio \u00e0s 08:30<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Comit\u00ea de Comunica\u00e7\u00e3o e Marketing&nbsp;convida para a apresenta\u00e7\u00e3o: \u00a0IA no Marketing: Desafios, Aplica\u00e7\u00f5es e Futuro Com o r\u00e1pido avan\u00e7o<\/p>\n","protected":false},"featured_media":26409,"template":"","meta":[],"product_brand":[],"product_cat":[228],"product_tag":[],"class_list":{"0":"post-26391","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-our-events","8":"first","9":"instock","10":"shipping-taxable","11":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product\/26391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/media\/26409"}],"wp:attachment":[{"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/media?parent=26391"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product_brand?post=26391"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product_cat?post=26391"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product_tag?post=26391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}