{"id":17799,"date":"2019-03-08T16:15:45","date_gmt":"2019-03-08T19:15:45","guid":{"rendered":"https:\/\/www.swedcham.com.br\/events\/coming-events\/a-expansao-do-e-commerce-no-brasil\/"},"modified":"2019-03-08T16:42:30","modified_gmt":"2019-03-08T19:42:30","slug":"a-expansao-do-e-commerce-no-brasil","status":"publish","type":"product","link":"https:\/\/www.swedcham.com.br\/en\/product\/our-events\/a-expansao-do-e-commerce-no-brasil\/","title":{"rendered":"A expans\u00e3o do E-Commerce no Brasil"},"content":{"rendered":"<div dir=\"ltr\">\n<p><strong>A C\u00e2mara Sueca\u00a0tem\u00a0a honra de convidar para\u00a0apresenta\u00e7\u00e3o:<\/strong><\/p>\n<p><strong>A expans\u00e3o do E-Commerce no Brasil <\/strong><\/p>\n<p>Atualmente o e-commerce representa pouco mais de 3% do volume do varejo no Brasil. Na China 17% e na Su\u00e9cia 9%. Realidades distintas, a \u00fanica certeza \u00e9 que esta modalidade de comercializa\u00e7\u00e3o n\u00e3o para de crescer. As organiza\u00e7\u00f5es que aproveitaram as mudan\u00e7as de h\u00e1bito de consumo constru\u00edram posi\u00e7\u00f5es s\u00f3lidas em seus mercados. Num futuro pr\u00f3ximo essa din\u00e2mica s\u00f3 tende a se acentuar.<\/p>\n<p>Quais s\u00e3o as tend\u00eancias e aspectos chave para crescer e vencer no mercado e-commerce? Para falar sobre este tema, convidamos Tom\u00e1s Trojan, Chief Strategy Officer na Cadastra, ag\u00eancia vencedora do Pr\u00eamio &#8220;Ag\u00eancia do Ano&#8221; do Google.<\/p>\n<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\"><strong>Palestrante:<\/strong><\/div>\n<p class=\"m_3630756642185695850normal\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17797 size-full alignleft\" src=\"https:\/\/www.swedcham.com.br\/wp-content\/uploads\/2019\/03\/1111.jpg\" alt=\"\" width=\"187\" height=\"269\" \/><strong><a name=\"m_-6230312820824185193_m_1075814866871336898_m_5536614429627777612_m_-8631228091529452559_m_5418432810509959926_m_-2295906846356356915_m_-7359809087462722927_m_2763525563091375094__Hlk516496918\" data-cke-saved-name=\"m_-6230312820824185193_m_1075814866871336898_m_5536614429627777612_m_-8631228091529452559_m_5418432810509959926_m_-2295906846356356915_m_-7359809087462722927_m_2763525563091375094__Hlk516496918\"><\/a><\/strong><strong>Tom\u00e1s Trojan, Chief Strategy Officer na Cadastra<\/strong><\/p>\n<p class=\"m_3630756642185695850normal\">Formado em Administra\u00e7\u00e3o de Empresas pela UFRGS. \u00c9 profissional de Marketing Digital desde 2005, quando entrou na Cadastra. Desde l\u00e1, passou pelos mais diversos departamentos da empresa e tornou-se Diretor em 2008. Participa ativamente de eventos nacionais e internacionais focados em Marketing Digital, E-Commerce e Internet em geral.<br \/>\nLidera e atende a algumas das principais contas da Cadastra. Professor de Marketing Digital e E-Commerce na P\u00f3s-Gradua\u00e7\u00e3o da ESPM.<\/p>\n\n<h3 class=\"m_3176895204764632988m_-7456309968160772443m_-5953347527171562918m_-919258446742338626detail_h3\"><strong>Quando<\/strong><\/h3>\n<p>Quinta-feira, 28 de mar\u00e7o de 2019 \u00e0s 08h30.<\/p>\n<h3 class=\"m_3176895204764632988m_-7456309968160772443m_-5953347527171562918m_-919258446742338626detail_h3\"><strong>Onde<\/strong><\/h3>\n<p><strong>Swedcham<\/strong><br \/>\nRua Oscar Freire, 379, 12\u00ba andar, Cj 121<br \/>\nCerqueira C\u00e9sar<\/p>\n<p><strong>900 metros da nova esta\u00e7\u00e3o Oscar Freire de metr\u00f4<\/strong><\/p>\n<h3><strong>Estacionamento<\/strong><\/h3>\n<p><span class=\"m_8215363500706865736m_-1492442068443120964mc-toc-title\">Indicamos o estacionamento do Hotel Regent Park. Rua Oscar Freire, 533.<\/span><\/p>\n<h3 class=\"m_3176895204764632988m_-7456309968160772443m_-5953347527171562918m_-919258446742338626detail_h3\"><strong>Agenda<\/strong><\/h3>\n<p><span class=\"m_8215363500706865736m_-1492442068443120964mc-toc-title\">08h30 &#8211; Welcome coffee<\/span><\/p>\n<p>09h\u00a0&#8211;\u00a0Introdu\u00e7\u00e3o: Bexs\u00a0Banco<\/p>\n<p>09h05 &#8211; Apresenta\u00e7\u00e3o de\u00a0<strong>Tom\u00e1s Trojan<\/strong><\/p>\n<p>09h50\u00a0Discuss\u00e3o \/ Q &amp; A<\/p>\n<p><span class=\"m_8215363500706865736m_-1492442068443120964mc-toc-title\">10h30\u00a0Caf\u00e9 e\u00a0networking<\/span><\/p>\n<h3><strong>Idioma<\/strong><\/h3>\n<p>[extra_wrap]<br \/>\nPortugu\u00eas<\/p>\n<h3><strong>Investimento<\/strong><\/h3>\n<p>Associados: Gratuito<\/p>\n<p>N\u00e3o associados: R$50,00<\/p>\n<div>RSVP by <span class=\"m_8215363500706865736m_-1492442068443120964mc-toc-title\"><strong>26\/03\/2019<\/strong><\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div><strong>Members: <\/strong><a href=\"mailto:eventos@swedcham.com.br\">eventos@swedcham.com.br<\/a><\/div>\n<p>[extra_wrap]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A C\u00e2mara Sueca\u00a0tem\u00a0a honra de convidar para\u00a0apresenta\u00e7\u00e3o: A expans\u00e3o do E-Commerce no Brasil Atualmente o e-commerce representa pouco mais de<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"product_brand":[],"product_cat":[228],"product_tag":[],"class_list":{"0":"post-17799","1":"product","2":"type-product","3":"status-publish","5":"product_cat-our-events","7":"first","8":"instock","9":"shipping-taxable","10":"purchasable","11":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product\/17799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/media?parent=17799"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product_brand?post=17799"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product_cat?post=17799"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.swedcham.com.br\/en\/wp-json\/wp\/v2\/product_tag?post=17799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}